Theory

What started as some innocent garage experiment to see why the 2nd half of a cigar was typically better than the first half, Sam Leccia stumbled upon a theory. A theory that results in a cigar starting the way it is supposed to start, at the best part. This was a cigar that required no time to “develop”. It started at the heart of the cigar.

This cigar is made by using only the sweet spot of the tobacco leaf, making the cigar’s size within a 4 inch window. Sam also found that the initial prototypes burned a little hot, and smoked too quickly. Instead of compromising his theory, Sam gave the cigar more tobacco. Not to lengthen it, but to continue using only the sweet spot, and widen it. By giving the cigar a ring gauge of 54 or more, he achieved his goal. Not being a big fan of large ring gauges himself, it was the only way to achieve his goal: A cigar that starts at the best part, has intense flavor, draws cool, and burns slow. He soon realized, that in the realm of nub, even a 66 is not a too large of a ring guage.

Nub is born.