Unconventional from the start
NUB Cigars was never meant to follow the status quo — it was created to redefine it. Born from a question that most cigar makers never asked, NUB set out to find the point in every cigar where flavor, body, and balance peak — the elusive “sweet spot.” That idea came to life in 2008, deep in the heart of Nicaragua. The concept was simple but revolutionary: what if you could experience the best part of a cigar… from the very first draw?
Developed and hand-rolled in Estelí, Nicaragua — a region revered for its rich volcanic soil and time-honored cigar heritage — the NUB was unlike anything else on the market. Short, stout, and unmistakable, its unique vitola delivered a full smoking experience in a compact form. Smokers were intrigued. Then they were hooked. NUB had found its lane — and filled it with flavor, character, and confidence.
Built to Break the Mold
As word spread, so did the blends. From the smooth, creamy Connecticut to the bold, spiced Habano, NUB quickly became a staple in humidors around the world. Each blend kept the same philosophy at heart: start strong, stay consistent, and never waste a moment of the smoker’s time. What began as an experiment soon evolved into a movement — one that challenged traditional formats and proved that size isn’t everything, but experience is.
With growing demand came innovation. NUB expanded, pushing boundaries even further with new lines like Cain, infusing the brand with fresh energy and creative flair. Through every phase of growth, NUB never lost its edge or its identity. It stayed grounded in its roots, committed to quality construction, rich flavor profiles, and a format that delivered — every single time.
Still Standing. Always Evolving.
Today, NUB remains a brand that stands out — and stands tall. Even as trends come and go, the NUB holds firm to what made it iconic: flavor-forward design, unapologetic originality, and a smoker-first mindset. In 2025, NUB continues that journey with a refreshed visual identity that reflects its bold spirit while honoring the blends that built its legacy. Same cigars. Same experience. Just a sharper focus.
The rebrand, signaling the next chapter of a cigar that’s always done things differently. From the factory floor in Estelí to lounges across the world, NUB’s story is still being written. And with every draw, every box, and every blend, we’re proud to say: Still unique! Still bold! Still standing!
